AI is Driving Huge Changes in Omnichannel Marketing
Smart Data Collective
MARCH 23, 2023
Artificial intelligence is the latest trend shaping the omnichannel experience for customers in many retail outlets. One of the biggest trends pertains to personalization. The Forbes Research Council wrote an article in October citing research showing that 71% of customers now expect a personalized experience. The article makes the point that AI is key to meeting that expectation.
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