Our sense of smell changes the colors we see, show scientists
Frontiers
OCTOBER 5, 2023
By Mischa Dijkstra, Frontiers science writer Crossmodal associations occur when people make unconscious but stereotypical connections between two or more senses. Here, scientists showed that associations between odors and colors can be particularly strong: powerful enough to distort our perception of colors. Our five senses bombard us with environmental input 24/7.
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